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The Pantry Underwear

It's so important to find the right underwear to help you feel comfortable and confident in your dress. Too many boutiques send you down the road to the nearest department store, and we're making a change.

We've partnered up with the fab ladies over at The Pantry Underwear, who have all the boob and bum know-how to help every bride find the best bridal solution for their dress. Whether it's a low-back body, various shades of petals, lift tape, strapless bras or seamless control shorts ... they are your girls!

They stock sizes A-K and have years of experience fitting hundreds of brides which means they have a close and personal relationship with lots of our stocked designers and understand our styles, and their team are specially trained to continue the luxury of your bridal journey. So no matter which Brides do Good dress you choose, you'll have expert, personalised support to help you choose what goes under it!

The Pantry Underwear offer Bridal Appointments in-store (London & Cambridge locations) or via virtual fittings, (which have been covered by The Times, Telegraph and Grazia magazines and tried and tested by our very own Director, Jen) so don't worry if you're not nearby.

After you purchase your dress we'll book you in for fittings 8 weeks prior to your big day, and we recommend that you think about underwear at least 1 moth prior to this. Photos you took in the boutique of your dress can be sent on to The Pantry Underwear team, or you can take them with you to your appointment. Your wedding dress will be altered to fit around your foundations so it's vital to be happy with the silhouette that your underwear gives.

Every lovely Bride has different needs, and it can seem daunting, but all The Pantry Underwear require are your dress details, bra size and any must-haves, and they can work with you to find the best solutions. You can also return/exchange items right up to the wedding date and they have online tutorials showing how to use products such as lift tape too!

Their expertise is also on hand during the shopping phase, so if you love a dress but aren't sure if the right underwear exists to make it perfect, they can help put your mind at ease before you spend any money with us.

BdG x The Pantry Underwear Special Offer

As a special treat for all of our lovely #BdgBrides you'll receive a 10% discount code upon referral once you've purchased your dress, for your first purchase only (Bridal and beyond!).

We can connect you to the team, but you can also book yourself in here, or contact them with your questions at

The Pantry Underwear Ethos

Since 2016 womanhood has been at the heart of The Pantry Underwear giving likeminded independent female founders a platform and ensuring an inclusive size and price range is in the line up. It is a modern safe space where women can shop at ease and where staff aim to demystify the process surrounding bra fittings by offering an informal yet informative approach.

The Pantry Underwear has sustainability at its core by working with suppliers such as Nudea who are a B Corp, one of the most demanding certifications that evaluates brands’ social and environmental impact. They create products that are thoughtfully-designed to last longer and are responsibly manufactured out of premium fabrics crafted from recycled yarns, with all components including fabrics and trims sourced and manufactured within Europe.

The Pantry Underwear Founder, Eloise Rigby


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