WHEN SHOULD I BEGIN MY DRESS SHOPPING?
In order to ensure that you’re not rushed with your decision-making, we recommend that you start your search in plenty of time before your big day, 6 – 9 months is often ideal. However, our dresses are sold ‘off-the-rack’ and are ready to take away with you, so there are no long lead-times unlike at many other bridal retailers, and some of our brides purchase their dress with as little as just 4 weeks to go!
DO I NEED AN APPOINTMENT?
Yes, our fittings are by appointment only to ensure that we can offer a professionally tailored service to each of our customers. For more information about booking online, visit our Appointment Bookings page to make a date with us. Don’t worry if a date or time you want isn’t available, we love to help, so email email@example.com and we’ll see what we can do.
Just looking for inspiration to start? Explore Our Designers to get an idea of our selection before booking your appointment with us.
HOW LONG WILL MY APPOINTMENT BE?
Our appointments are 75 minutes, but if we run over, or if you want to come back and try a on a favourite again, we will gladly schedule a second appointment at no additional charge. If you’re not local to London and are looking to make a decision at your appointment, please let us know in advance so that we can accommodate a longer time with you.
WILL I BE CHARGED FOR MY APPOINTMENT?
We charge a non-refundable fee of £30 for all first appointments, because sadly last minute no-shows and cancellations take appointments away from brides waiting for an appointment. However, 1/3 of all of our profits are donated to our Impact Partners to help empower women and end child marriage. So even your appointment with us can make a difference in the lives of girls around the world.
If you need a second appointment with us to help make a decision, or bring Mum along to approve, that’s no problem – we’ll happily book a follow-up free of charge.
WHAT IS THE PRICE RANGE OF YOUR DRESSES?
Every Brides do Good dress is donated to us by bride or brand, and so we are able to offer our designer collection at very affordable prices, often up to 70% off the original price of the dress.
Our gowns range from £800 - £3,500, whilst accessories such as separates and veils begin at £100. We also host sample sales and trunk shows throughout the year, so sign up here to receive updates from us and we’ll let you know when they are.
As our collection changes so frequently we do not list all of our prices online. However, we encourage you to refer to Our Designer pages in order to best understand the price ranges of each designer. And you can always get in touch with us if you have specific questions.
WHAT SIZES DO YOU STOCK?
We believe in beautiful bridal for real women, and as such our collection includes a broad range of sizes from 6 – 18, which is quite unusual if we do say so ourselves. We do have some larger sizes, but we cannot hand on heart say that the selection is as good. So if you're after a particular size and you have any concerns - just drop us a line!
Please note that as our dresses are donated from brides and brands we often only stock one or two of each style, and are unable to order anymore, so if you love one of our dresses, act fast!
WHAT IF I HAVE A PARTICULAR DRESS IN MIND?
We handpick our collection of dresses which are donated to us by brides and brands, and choose them in accordance to style, quality, and what we believe our brides are shopping for. As such, our collection is incredibly unique, and you’ll find exquisite dresses that are difficult to find elsewhere. However, we don’t stock entire collections from our designers.
Our online Designer collections give you a taste of what sort of styles are available store, and you can drop us a note at firstname.lastname@example.org with specific questions or to see if we have a specific dress in the boutique.
WHAT DOES OFF-THE-RACK MEAN?
Off-the-rack means that there is no wait for your gown, and you are free to take it home with you once you have purchased it. We also offer a Fittings Service in the boutique, so we can look after you from the moment you begin looking for your dress, to the moment it is ready to wow your guests! In order to achieve the perfect fit, we do recommend you seek the expertise of a seamstress of tailor, whether you choose to our service, or another trusted by you.
WHAT UNDERWEAR SHOULD I WEAR FOR THE APPOINTMENT?
We suggest you wear nude underwear, with a strapless or low back bra if you are considering that cut off dress. If you think you want a backless dress then it’s a good idea to make sure you would be comfortable with stick on cups or in a low back bodies. Perhaps bring anything you are thinking of with you for your appointment, have a wiggle, and see if it would work for you for your wedding day!
DO I NEED TO BRING SHOES WITH ME?
We recommend that you bring your wedding shoes or a similar style with you to the appointment.
HOW MANY PEOPLE CAN I BRING TO AN APPOINTMENT?
We love a party, but we also believe that the fitting should be as intimate as possible, and we want the focus to stay on you and how YOU want to feel on your wedding day. Sometimes we find that too many opinions can be overwhelming, and you can end up unsure of what you actually like. We want your experience to be fun, not stressful! For your sake, we ask that you keep your bride tribe to 2 people, and so that we can comfortably host everyone.
If you have more than 2 guests that you really want to bring with you however, please do let us know and we will try and accommodate you.
From time to time, our policies may change so please do check the Book Appointment page and your booking confirmation email for further details.
WHAT SHOULD I DO IF I'M EARLY?
The Brides do Good Boutique in a private Mews house in Kensington, and as such we do not have a waiting area. However, there are some yummy cafes just around the corner - so go and grab yourself a treat whilst you wait!
CAN I TAKE PHOTOS IN THE APPOINTMENT, OR USE VIDEO CALL TO SHOW MY FAMILY AND FRIENDS?
Yes! We will even hold the camera for you!
ARE CHILDREN ALLOWED IN THE APPOINTMENTS?
Our Showroom is fairly small, so we don’t encourage boisterous children to the appointments! However, we do understand childcare can be difficult, so feel free to bring your mini-crew if you need to!
IS THE SHOWROOM DOG FRIENDLY?
We love dogs, but we’ve also learned that a muddy pup and white dresses don’t mix! So please do feel free to bring any small, well-behaved animals who are happy to sit quietly on a lead if you really need to, otherwise we would ask that you kindly do not bring any pets to your appointment.
WHAT HAPPENS DURING MY APPOINTMENT?
We believe wedding dress shopping should be fun. And exciting!
At your appointment our professional stylist will help you make a selection of dresses, and you can try on as many as is realistic in your appointment. She will be on hand to help you in and out of the dresses, as some can be quite fiddly, and has a wealth of guidance to offer on what styles might suit you and the style of your wedding.
She may encourage you to try on dresses that you may not have normally considered, so do come with an open mind, as this is a great opportunity to explore, have a play, and make sure you walk away feeling totally confident in your choice!
WHAT IF I NEED TO RESCHEDULE OR CANCEL MY APPOINTMENT?
We totally understand that things change! However, we are a small boutique and we only see a limited number of brides every day, so please do give us at least 48 hours-notice if you can’t make our date, and we will be happy to find another slot for you. Unfortunately, we are not able to offer refunds for cancellations or if you are late letting us know.
ONCE I HAVE BOUGHT MY DRESS, HOW DO I ARRANGE FOR ALTERATIONS?
We are pleased to offer a Fittings Service in the Showroom, and once you have bought your dress you can book a fitting either at the point of purchase, or by emailing email@example.com. We recommend the fitting process is started around 8 weeks prior to your big day, so we will ask that you take your dress away with you, and we'll guide you through the alterations when the time is right.
There is no charge for the fitting appointment. The cost of your required alterations will be agreed with you at the fitting, and we will take a 50% deposit prior to the changes being made. If you are happy with your dress at a final fitting, we ask for the balance to be settled before you take it away with you.
HOW MUCH DO ALTERATIONS USUALLY COST?
Our seamstresses are quite simply geniuses! However all of our dresses are different, and your needs often are too! Fittings generally start from £250, but it really depends on what you want to do.
Please rest assured that we will always agree the cost of the alterations with you, and provide you with different options should you need to stick within a specific budget. We will never surprise you with hidden costs.
RETURNS & EXCHANGES?
Unfortunately we are too small to offer a refund or exchange policy, and it would make it very tricky to support our Impact Partners in the way we like to. However, we do encourage you to come back for follow up appointments at no additional cost before you buy your dress, so that you can be totally confident in your decision. We will never push you to make a quick decision, and we don’t offer any type of on the day discounts.
WHAT TYPES OF PAYMENT DO YOU ACCEPT, AND DO YOU OFFER A PAYMENT PLAN?
We accept credit/debit card and cash payments in store, and can also arrange to take payments over the phone if needs be.
We are in the process of setting up a payment system so that you can pay in peace in smaller instalments. If this has yet to be launched and would make a big difference to you, please let us know at your appointment if you see something you like.
DO YOU HAVE THE DRESSES SHOWN ON YOUR WEBSITE IN STOCK?
We hold a wide collection in stock, from all of the designers we showcase on our website. Photos on our designer pages and in our real bride stories are provided to give you inspiration only, and we cannot guarantee we have these specific dresses in our current stock.
If you are looking for a very specific dress please do let us know when booking your appointment, or drop us an email at firstname.lastname@example.org to check if we have it so that we don’t disappoint you.
WHERE DO YOUR DRESSES COME FROM? ARE THEY ALL PRE-LOVED?
Most of our unique collection is donated to us from our designers, and are either new or samples gowns. Our designers choose to donate to us because they care about empowering women, creating a more sustainable way to wed, and because they are amazing.
We also accept some dresses donated to us by brides, and hold a small pre-loved collection. We have high standards though, and only accept the most exquisite dresses, so you won’t find our dress quality any different to another designer boutique.
DO YOU STILL RUN YOUR POP-UP AT BICESTER VILLAGE?
Yes! We continue to work with the fabulous teams at Bicester Village to find ways to work together, including on our annual pop-up event. Keep an eye on our website and sign up for updates to hear about dates.
DO YOU HOLD TRUNK SHOWS?
Yes, we will be organising trunk shows in the near future.
A trunk show is a short event during which brides can browse and try an extended collection from a particular designer, typically a far greater range than we would normally stock in the boutique. In some cases, there may also be special pricing for the during of the show.
Our trunk shows will be by appointment only and we will have limited time available, so please keep an eye on our website, sign up to our updates and book your appointment as soon as we release availability.