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Each wedding dress is a love story. Chosen with love. Worn with love. Each woman is a story. But some don't get to be the author of their own lives.

Every year, 15 million girls are married before they're 18. That's 28 girls every minute. One every two seconds. Early marriage forces girls out of education and into a life of violence, fear and ill health. Brides do Good aims to help end the abominable tradition of child brides by 2030.

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Our Mission

Founded by Chantal Khoueiry, Brides do Good is a pioneering social enterprise that sells the world’s most beautiful pre-loved and sample designer wedding gowns. Our mission is to help the United Nations eradicate child marriage worldwide by 2030. A third of the sale of every dress sold through us goes to Plan International and Too Young To Wed – charities focused on protecting the world's potential child brides. In time, we aim to launch our own life-changing employment and education initiatives.

This is a movement- by Brides for Girls. 


Behindthe cause
Goes to you
A third of the price of a dress goes to you, the seller. You can also choose to donate your third to charity.
Goes to us
A third of the price of a dress goes towards our operational costs - this allows us to continue making a difference to the lives of millions of young girls.
Goes to charity
And a third goes to Plan International or Too Young to Wed. Sample dresses work a little differently, however. The bridal brand sets the minimum price, then we add on an amount, half of which goes to our partner charities.
Making a difference

Girls who marry before they're 18 are less likely to complete primary school, more likely to experience unwanted pregnancies and violence and are at greater risk of death or injury in childbirth. Ending child marriage demands a broad range of actions, including empowering girls, changing culture and rewriting laws. 

We are supporting a Plan International programme in the Assuit region of Egypt.

  • £563 will pay for a year of home visits to families with girls at risk of child marriage.

  • £600 will fund an education programme on girls' rights and life skills for both girls attending and not attending school for one year.

  • £3000 will provide a year’s training for teachers in schools in all 8 communities covered by Plan’s child marriage project.

To learn more about child marriage click here

Plan International is an independent development and humanitarian organisation that advances children’s rights in 71 countries. Because I am a Girl is a global movement driven by Plan to help girls everywhere learn, lead, decide and thrive. Plan International believes that child marriage is a violation of human rights that robs girls of their childhood. Child brides are forced to drop out of school, have children before they’re ready and are often subjected to a life of violence and abuse.

    “Plan International UK are delighted to be benefitting from Brides Do Good, a pioneering e-commerce platform that sells pre-loved and designer sample wedding gowns. Every dress donated and sold through www.BridesdoGood.com contributes to our collective mission to build a global community focused on promoting girl’s rights and ending child marriage. Together we can make a difference, one dress at a time: by  raising awareness and funds to contribute towards local projects empowering young girls and communities to make vital changes to tackle the root causes of discrimination against girls, by supporting the safe and successful progression of girls from birth to womanhood, and by advocating for changes in law. Join the movement, by Brides for Girls, please say “I do”"Tanya Barron, CEO, Plan International


Too Young to Wed, a non-profit organisation, launched on October 11 2012 – the first International Day of the Girl. By providing visual evidence of the human rights challenges faced by women and girls around the world, Too Young to Wed aims to amplify their courageous voices and build a community dedicated to ending child, early and forced marriage.

"Child marriage is an incredibly intersectional issue: agriculture, economics, family planning, education, religion, and other issues all have impacts on the prevalence of child marriage. The wide range of issues impacting this practice is actually helpful to gain access to communities where child marriage exists. There are so many ways to talk to people about the issue and how it affects them. And, speaking and reporting on the issue definitely opens doors that would otherwise remain closed. And this is the key to creating change – addressing the variety of reasons it’s perpetuated and providing education, alternatives, and opportunities for the girls and the communities where they live."

Read more about our charity partners here.