pop-up sale at bicester village

Over 100 designer gowns from just £300.
Only July 10th to 12th.

Brides do Good is an ethical and sustainable bridal social enterprise based in London. Our brides help change the world with every step they take down the aisle.

We partner with brides and brands to curate a unique collection of designer gowns and donate 1/3 of profits to charity projects working to end child marriage.

With a new and preloved collection of designer wedding dresses at up to 70% off, you can afford to look good and do good.

Change a life

Learn more

Change a life.

Your dress can be part of something beautiful. Each gown supports a future where every girl has the freedom to dream and thrive. Your dress can be more than one love story.

New arrivals

Be The First.

New, one-of-a-kind gowns arrive in our Chelsea boutique regularly — each one ready to become part of a love story that begins with you. For the conscious bride who dreams of beauty with purpose, your perfect dress awaits.

Book appointment

Gift card

Order now

Gift card.

Celebrate the bride-to-be in your life with a Brides do Good bridal appointment gift card.

What are people saying about us?

KIND BRIDES

REAL BRIDES

Take a look through some of our gorgeous brides wedding photos and styled shoots

REAL BRIDES

LONDON BRIDAL SHOP

BOOK

Book your private appointment
with our stylists

BOOK NOW

Inspiration for the kind bride.

Say YES to the dress — and to making a difference.
Join us for an exclusive 3-day bridal pop-up at Bicester Village, 10–12 July only.

✨ 150+ designer gowns
✨ Party dresses and bridal shoes
✨ Prices from just £300
✨ Appointments only £10

Every dress sold helps protect a girl’s future.
Spots are limited – link in bio to book now.
#PopUpWithPurpose #BicesterVillage #BridalSale #SummerSale #DesignerPopup #DesignerGowns

Carina found her dream couture gown for the aisle—a show-stopping Galia Lahav masterpiece dripping in beaded elegance.

But when it came time to dance the night away, she chose a second dress from Brides Do Good. A dress with heart, impact, and a story that lives on.

Proof you can sparkle with purpose—from first step to final dance.

Every 2.5 seconds, a girl loses her childhood to child marriage. But we’re changing that, one dress at a time.

Brides Do Good partners with charities around the world to keep girls safe and in school, where they belong. 💛

Every dress we sell helps fund life-changing programs that fight child marriage and empower young girls to choose their own futures.
Say yes to the dress that says yes to her future.
👗

Choosing an ethical wedding dress means your love story can rewrite someone else’s.

At Brides Do Good, 1/3 of every dress’s profit is donated to projects that keep girls in school and safe from child marriage.

Thank you to @charlottemillsshoes for their beautiful donation of bridal pieces.

Each gown brings style and purpose. Every sale helps protect girls at risk of child marriage.

Because your wedding can look beautiful and change lives.

Sally’s dress traveled from London to New Zealand to be part of her story! 🌏💍

When Sally and Michael tied the knot at the gorgeous Bracu Estate in New Zealand, Sally wore a Lyn Ashworth gown she found at Brides Do Good.

This British-designed dress made its way from our London boutique all the way to Auckland for their big day – truly two stories, one dress spanning continents. 🌸✈️

Oregon just banned child marriage. No exceptions. It’s now the 15th U.S. state to set 18 as the minimum age to marry.

But 35 states still allow it.

We’re not done yet. Let girls be girls—not brides.

#EndChildMarriage #GirlsNotBrides #FreedomToChoose

Spotted: cherry blossoms, lace, and a London moment too beautiful to ignore.
No idea who they are — but love 💕 was definitely in the air!

#LoveInBloom #StreetStyleBride #CapturedMoments #LondonInLove

We loved seeing you all discover Brides do Good @bicestervillage Wedding Week. Every dress you saw carries more than beauty. It carries the power to change lives.

When you choose a Brides do Good gown, you’re helping a girl somewhere in the world step closer to a life she chooses for herself.

Missed us at Bicester Village? Book an appointment to browse our Chelsea boutique.

#sayyestothedress #wedding #love

This Earth Day, choose the dress that’s kinder to the planet. Wedding dresses are beautiful pieces of art that deserve meaningful love stories.

Finding your dress at Brides do Good, means giving wedding dresses a second life, reducing waste, and doing good for girls around the world.

One dress can make a difference.

#EarthDay #Sustainability

Rosie said YES... to love, and to a world where every girl gets to choose hers too.

By choosing the timeless @rosa_clara Heiko gown from Brides do Good, she turned a moment of joy into a lifetime of impact.

One dress. Two stories. One powerful mission #EndChildMarriage

#sayyestothedress #education

Donations are pouring in at Brides do Good, and every dress means one more step toward ending child marriage and empowering girls.

Thank you for helping us turn wedding dresses into a force for good.

#sayyestothedress #endchildmarriage #sustainability

Meet one of the hearts behind our mission.

Our team of volunteers isn�’t just here to help you find your dream dress — we’re here because we believe in a world where every girl has the freedom to dream.

Every gown you say yes to helps fund life-changing projects to end child marriage and empower young girls worldwide.🌎

Want to #volunteer and be part of something impactful? DM us!

#sayyestothedress #endchildmarriage #education

☀️ Sun is shining and so are our brides. This isn’t just about finding the dress. It's about love, connection, and impact.

Every gown tried on in our Chelsea boutique helps fund projects that empower girls and #EndChildMarriage around the world.

🌎 Because every girl deserves the freedom to choose her own future.

#SayYesToTheDress #education #girlpower

Child marriage is now ILLEGAL in Portugal — no exceptions 🙌 Until now, minors could marry with parental consent. This new law ensures that every girl has the right to choose her future.✨

💡 Did you know? Every year, 12 million girls are married before they turn 18.

Legal reform is a huge step — but real change comes when we also tackle the root causes: gender inequality, poverty, and lack of access to education.

At Brides do Good, we’re on a mission to turn every dress into a force for good — helping end child marriage and build brighter futures for girls everywhere.

By the time you finish reading this, at least 5 more girls were married as children. One girl every 3 seconds.

#Portugal #EndChildMarriage #law #education

She didn’t just say YES to the dress… She said YES to a future where girls choose their own.

Every gown at Brides do Good helps end child marriage, keeps girls in school, and gives them the freedom to choose if, when, and whom to marry.

Because bridal can be beautiful — and impactful.

#SheSaidYes #EndChildMarriage #BridalWithPurpose #ConsciousBride #PowerInTheDress

Can you feel it? 🌸 The air is sweeter, the flowers are in bloom—spring is finally here!

And what better way to celebrate than with love in full bloom? Just like our radiant real bride, Rose, who found the one with Brides do Good—a dress that not only made her dreams come true but also helped create a brighter future for girls around the world.

A special thank you to @beckywoodweddings for capturing this magic so beautifully. 📷💐

Take a look inside of our curated collection of wedding gowns. Today, our bridal stylist @lllunael share his favourite dress of the month. The special donation coming from @peterlangner called Priscila. It is hard not to fall in love with these beautiful drapes.

This dress could be the one! Don’t miss the chance to book your appointment and find your dream dress at Brides Do Good.

This International Women’s Day, we’re honouring something essential: the power of healing. Because when we support women rewriting their own stories, we help protect the next generation of girls.

Together, IKWRO and Brides Do Good are harvesting the power of the wedding industry turning love into lasting change. From safeguarding girls through the #OnlyAGirl campaign to providing refuge for women escaping violence, we choose to stand together to create a future where every women and girls writes her own story.

Join us in creating a world where every woman can heal. Go to the link in bio to donate.

This weekend, in celebration of Madison’s birthday, our dear bridal stylist, we highlight one of her favourite dressed. A beautifully embroidered gown designed by @alexandragrecco and donated to us by @lovelybridelondon. Do you want to discover more dresses like this one? Book your appointment with us and we will show all of our carefully curated collections of designer gowns.

This Valentine’s Day, while the world celebrates love, we’re celebrating a partnership that gives wedding dresses a life beyond the big day. Together, we’re proving that as a community, we can drive real change—building a more sustainable industry while protecting girls’ futures by fighting against child marriage.

Love should never be a sentence. Love should never be stolen. Love should always be a choice.

Peter Langner joins our mission to make weddings more meaningful.

Discover our partnership and @peterlangner’s breathtaking designs at the link in bio. Say “Yes” to a gown that’s as extraordinary as your love story. 💍

We’re thrilled to announce a very special partnership between the renowned Peter Langner and Brides Do Good. Known for his impeccable craftsmanship and timeless haute couture creations, @peterlangner brings unmatched elegance to our collection.

Partnerships like these are critical in the fight against child marriage and for a more sustainable impactful industry.

Explore his stunning designs, where artistry meets purpose.

Every gown tells a story—and yours begins here.

Every gown has a story, and every purchase supports programs to end child marriage and protect girls’ future. ✨

Say ‘Yes’ to a dress with meaning.
Say ‘Yes’ to an ethical way to wed.
Say ‘Yes’ to Brides Do Good.

👰🏼@oliviakennaway
📸 @fionawalshphotography
📽️@rosegoldweddings

#engagement #consiouswedding #bridesdogood

January is almost over, which means we are one step closer to warm and sunny wedding season!! Are you ready to celebrate your love and protect girls like our real bride 👰🏻‍♀️ @haasju ? Book your appointment to discover our beautiful collection of pre-loved designer dresses for every ocation.

📸 @lexflemingphoto
💇🏻‍♀️💄 @faye_lyons_makeup

New year and new appointment hours 🤩

With an updated collection of over 100 new dress coming in February we will open more slots to accommodate your schedule! Head to the our site now to secure the best time that works for you and stay tuned for all the new styles we got in store. 🤍

As 2024 comes to an end, our founder, Chantal, is taking over to leave us all a message of hope. Despite the heartbreaks and immense challenges of 2024, we are always moved by the strength of community—brides choosing purpose, girls stepping into classrooms, and supporters like YOU standing for justice. Together, we’re building a world where every girl can dream, choose, and thrive. Thank you for being part of this journey. Let’s step into 2025 with love, purpose, and courage.

With gratitude, Chantal and the Brides Do Good Team.

📸: @natalie_pluck, @davidliebstphotography
👰🏻‍♀️👰🏼‍♀️: @hev.matthews, @davinaholland

🎄 Merry Christmas from our family to yours. Here’s to love that lasts, hope that shines, and a season filled with magic. ❤️

#christmasengagement
#christmas2024
#hope

Searching for the perfect holiday gift? We've got you covered!

Surprise a bride-to-be with a gift card for a bridal appointment at Brides Do Good, where finding your dream dress contributes to a brighter future for girls all over the world.

Head to the link-in-bio to send this special gift.

#HolidayGifts #EthicalFashion #BridesDoGood
#BridesDoGood #GivingSeason #ShopWithPurpose #BridalGift #ChristmasGift

At Brides Do Good, every dress tells a story of change. From finding your dream designer gown to supporting girls’ futures, we believe in making every step down the aisle one that makes a difference.

👰🏻‍♀️ Amy Wai

In the words of @francescacampbell, one of our real brides:

“It honestly meant so much to find Brides Do Good and get my dream dress whilst also knowing that I am contributing to such a worthy mission. Sustainability was a huge consideration for every part of our wedding, but finding a dress that also 'did good' is more than I could have wished for! Thank you for your work and for making the experience so special too.""

We couldn’t be more inspired to continue to help brides find their pre-loved dream dress while supporting a meaningful cause. And the love doesn’t stop there – Francesca is now donating her gorgeous @sassiholfordbridal gown, giving another bride a chance to carry on her beautiful story. ❤️✨

�#BridesDoingGood #SustainableWedding #PreLovedDress #WeddingWithPurpose

💄@melissawood_hair.makeup
💇🏻‍♀️ @thegreyroom82 �📸 @weddingsbynicolaandglen
📍@belmondlemanoir
💐 @thebakingflorist

TOMORROW! Our #WhiteFriday #FinalSale is just around the corner, and we are looking forward to welcoming you to our beautiful Chelsea Boutique.

We prepared a special collection of over 100 designer wedding dresses starting at only £300. (Slide left for a sneak peek 🤗)

Don’t miss this unique opportunity for you do find your dream dress, and help #endchildmarriage.

Go to the link in bio to book your sale slot today!

#samplesale #weddinggown #preloved

Child marriage remains one of the most persistent and devastating forms of violence against women and girls. There is no #noexcuse . Nearly one in three women experience violence in their lifetimes, and for adolescent girls, one in four faces abuse by a partner

The statistics are even more heart-wrenching for adolescent girls—one in four faces abuse at the hands of a partner. No girl should be forced into marriage. No woman should live in fear. Together, we can break the cycle of violence and build a future where every girl has the freedom to choose her own path and live with dignity and safety. Let’s stand united for change.

#endchildmarriage #endviolenceagainstwomen #protectgirls

Based on the success of our White November Sale, we are closing the month with White Friday! A limited sale that gives brides the chance to save big on their dream wedding gowns while investing in the futures of girls around the world. Join us on the November 29th White Friday sale at our Chelsea boutique, where you’ll find over 100 stunning designer gowns starting at £300!

 
#WhiteNovemberSale #BridalSale #DiscountBridal #SampleSales #BDGWhiteNovember #WhiteFriday”

We are only three days away from our special White November Sale—The only sale helping put an end to child marriage. Join us on the 14th and 15th of November to find a collection of designer wedding gowns under £500!

This year’s sale will help raise funds to support our ongoing work to protect girls, advocate for their rights, and provide them with safer futures free from harm. Together, we can create a world where every girl can thrive.

#WhiteNovemberSale #whitenovember #BridalSale #DiscountBridal #SampleSales #DesignerGowns #weddingGowns #BDGWhiteNovember

Discover designer wedding gowns at prices under £500! Only during our White November Sale!

Join us on November 14th and 15th for a two-day sale at our Chelsea boutique. Find the designer gown of your dreams and make a lasting impact on girls’ futures.

Go to the link in the bio to book your sale slot today.

#WhiteNovemberSale #whitenovember #BridalSale #DiscountBridal #SampleSales #DesignerGowns #weddingGowns

🎥 @jamessmithweddings
📸 @sagephoto_
👰‍♀️ @AmyCarey
🪄 @officiallafete

We are thrilled to announce White November, a limited sale that gives brides the chance to save big on their dream wedding gowns while investing in the futures of girls around the world.

Join us this November for a two-day sale at our Chelsea boutique, where you’ll find over 100 stunning designer gowns under £500!

Go to the link in the bio to book your sale slot today.

#WhiteNovemberSale #BridalSale #DiscountBridal #SampleSales #BDGWhiteNovember

We know that finding your dream wedding dress is more than just a shopping trip—it's a journey full of love, excitement, and a little bit of magic!

We’re all about helping you find that perfect gown while making a difference. Every dress you try on isn’t just about looking stunning on your big day; it’s also a chance to support initiatives that protect girls around the world. How cool is that?

We’ve seen so many brides light up in our boutique, surrounded by their best friends and family, sharing laughter and maybe even a few happy tears. It’s those moments that make the experience so special!

So, as you dive into this beautiful adventure, remember: we are here to help you say “yes” to your dream dress, and “yes” to making a positive impact. We can’t wait to help you find the gown that speaks to your heart! 💕👰✨

#BridesDoGood #DreamDress #LoveWithPurpose

📸: @withpassionandpurpose

Every 3 seconds a girl is married before age 18. Child marriage consequences are devastating for girls and entire communities.

On October 22nd, we attended Unlock Futures, a think tank event focused on protecting children and ending child marriage, organised by @thebicestercollection and @larocavillage, in partnership with @unitednations' Office on Violence against Children.

We were reminded that if we don’t protect girls, we’re not laying the groundwork for a peaceful and prosperous future. Shockingly, 13 million girls are married before the age of 18 EVERY YEAR, and this is happening globally!

As @nadalahdal and @payzeemalika, child marriage survivors, powerfully stated, this issue needs urgent action NOW. We remain committed to the fight for girls’ rights, and we invite you to join us.

#EndChildMarriage #UnlockFutures #DOGOOD #ActNow

For us, every day is #InternationalDayOfTheGirl, so we continue to celebrate by announcing that #BridesDoGood and Elizabeth Marsh Floral Design are coming together to launch the Petals of Purpose Bouquet!!

For every purchase, 5% goes toward ending child marriage and supporting girls’ education worldwide. 🌍💐 From dreamy blooms to pre-loved wedding gowns, Elizabeth Mash and Chantal Khoueiry, founder of Brides Do Good, prove that businesses can be beautiful and impactful. 💕

Want to bring some flowers home and learn more about this partnership? Head to our link in the bio!📋🤩

#PetalsOfPurpose #EmpowerGirls #InternationalDayOfTheGirl #WomenSupportingWomen #FloralsForACaus

We’re calling on every one of you to stand with us in support of girls around the world. While today is a global reminder, for us, every day is #InternationalDayOfTheGirl.

Our hearts go out to the girls who wake up each day facing the unimaginable—caught in conflict, missing out on education, and being denied the simple joys of childhood. It is hard to confront the reality girls are living through, but they’re the reason we do what we do at #BridesDoGood.

Every girl deserves the chance to grow up safely, to learn, and to dream without fear.

Every time a bride chooses Brides do Good, she’s helping create that reality for girls who need it most. It’s one small choice that can create a ripple of change—for her, for them, for all of us. Today, we recommit ourselves to ensuring that no girl is left behind

Image Credit:
@plan_uk
@planinternational

Find your dream pre-loved wedding dress and make a difference for girls around the world! 🌍💫

In celebration of International Day of the Girl, we’re thrilled to introduce our newest recommended supplier: Brides Do Good 👰🏽‍♀️👰🏻👰🏿‍♀️👰🏼 💪💕

Did you know that every day, 38,000 girls are forced into marriage, often losing their chance at education and a bright future? Brides Do Good is changing that. By connecting the wedding industry—an industry rooted in love—to this important cause, they offer you the chance to look good and do good ❤️

✨ Ready to create an even bigger love story? ✨

Book your appointment in October using code VIPRMW and receive 10% off your chosen designer dress. Let’s make wedding dreams come true while empowering girls around the world! 🌸

Follow @BridesDoGood for updates on new arrivals and their inspiring impact 💕 This offer is valid until October 31st at 23:59 GMT.�

Image Credits:
@plan_uk
@hev.matthews
@natalie_pluck

#InternationalDayoftheGirl #BridesDoGood #RockMyWedding #PreLovedWeddingDress #EmpowerGirls #SayIDoToChange

Planning a #ConsciousWedding has never been easier! 💍✨ At #BridesDoGood, you can enjoy a full bridal experience while making a real difference for girls worldwide. 🌍 Here’s what we offer:

✔️ An extensive collection of pre-loved designer gowns
✔️ Luxury dresses at up to 70% off
✔️ Personalised, private consultations
✔️ 1/3 of proceeds donated to empower girls globally

Ready to say yes to the dress and to make an impact? Book your appointment today and find your dream gown! 💖

📸: @withpassionandpurpose

#SustainableBridal #WeddingInspo #BridesForGood #MakeADifference

The magic of weddings is timeless... 👰🏻‍♀️ @tangychew and 🤵🏻@ricko266 are proof of that! Our beautiful #RealBride found her dream @oscardelarenta gown at #BridesDoGood, making her special day even more meaningful by supporting girls around the world. 💖 You can also start your conscious bridal journey today! Book your appointment online and help make a global impact while saying "I do." 🌍✨

Credits:
📸🎥: @aimeekphotography
📋: @weddingmoremallorca
💐: @floristeria.es.brot
👗: @oscardelarenta @brides_do_good
👔: @hawesandcurtisglobal
💄: @agirlsbeauty1
📍: @fincacomassema

#BridesDoGood #ConsciousBride #SustainableBridal #WeddingInspo #WeddingMagic

Looking for the perfect fusion of traditional craftsmanship and modern elegance? 💫 @yolancris has mastered that balance, and we’re thrilled to have some of their stunning dresses in stock! Every gown in our collection is handpicked for its beauty, but we’ve curated the *best* of preloved wedding dresses just for you at #BridesDoGood.

Which dress is calling your name? Let us know in the comments!👇
1️⃣ Ekaterina
2️⃣ Cedro
3️⃣ Carites

Don’t miss out—book your appointment now to be the first to try on these gorgeous pieces! ✨

#BridesDoGood #SustainableBridal #WeddingInspo #SustainableWedding #YolanCris

At #BridesDoGood, we offer you the chance to look and do good. We truly care about your bridal journey and we love making you feel special. That is why once you book your appointment, you will have 1 hour with one of our dedicated stylists.

Not only do 1/3 of our profits support charity projects working to support girls and end child marriage, but our dresses help combat fashion's impact on our planet, offering you a kinder way to wed.

📸: @withpassionandpurpose

#SustainableBridal #WeddingInspiration #SustainableWedding

Your #bridallook isn’t complete without the perfect 💍✨! Imagine the timeless elegance of Classic Pearl Drops paired with the stunning Mayfair Blue Sapphire. That's why we're thrilled to announce our dreamy collaboration between @brides_do_good and @fentonandco!

Here’s the best part: When you choose your #weddingband from Fenton, you’ll receive £20 off your boutique appointment to find your perfect #preloved #weddinggown at #bridesdogood. 👰💕

This partnership is a match made in heaven for brides planning a #consciouswedding with a positive social and environmental impact. 🌍✨ Fenton is one of the few jewellers globally to achieve B Corp certification, setting the gold standard for responsible practices.

Say "I do" to a wedding that truly makes a difference! #BridalStyle #engagementring #london #finejewellery

It is always heartwarming to see the #weddingphotos of our #realbrides and know we are part of a beautiful story. Sarah Holloway found this elegant @elbethgillis dress at #bridesdogood and helped make a difference for girls around the world 🌍💪.

This sculpted look is a signature of the South African designer. The pure sophistication of this dress shows how Elbeth Gillis masters the art of #quietluxury #bridal

Take a look at our website to find your dream #preloved dress.

At #bridesdogood we keep falling in love… This time it is with this one-of-a-kind gorgeous @isabelsanchiscostura gown. I mean… did you see this open back??

The Spanish designer never disappoints when it comes to creating statement dresses like this one. Unfortunately, we only hold this one, so if you have fallen in love as we have, book your appointment to try it on.

We always get new #weddingdresses in. When you book your appointment, make sure to let us know what you are looking for and we will make your experience even more special.

Can you imagine finding your dream dress while contributing to the development of girl’s education? Well… you are in the right place!

#bridesdogood is so passionate about creating a positive impact that we can’t stop sharing how we can help you find the perfect #preloveddress that supports charity projects working on #girlsempowerment and ending child marriage

If you follow us, you already know all that, but you may not know that our #chelsea boutique holds unique designer dresses ready to make your #weddingday even more special. Go to the link in bio to book your appointment.

📸 by @withpassionandpurpose

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}