Look good
Do GOOD

Designer wedding dresses at up to 70% off

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Brides do Good is an ethical and sustainable bridal social enterprise based in London. Our brides help change the world with every step they take down the aisle.

We partner with brides and brands to curate a unique collection of designer gowns and donate 1/3 of profits to charity projects working to end child marriage.

With a new and preloved collection of designer wedding dresses at up to 70% off, you can afford to look good and do good.

Change a life

Learn more

Change a life.

Your dress can be part of something beautiful. Each gown supports a future where every girl has the freedom to dream and thrive. Your dress can be more than one love story.

New arrivals

Be The First.

New, one-of-a-kind gowns arrive in our Chelsea boutique regularly — each one ready to become part of a love story that begins with you. For the conscious bride who dreams of beauty with purpose, your perfect dress awaits.

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What are people saying about us?

KIND BRIDES

REAL BRIDES

Take a look through some of our gorgeous brides wedding photos and styled shoots

REAL BRIDES

LONDON BRIDAL SHOP

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Inspiration for the kind bride.

At Brides Do Good, every dress tells a story of change. From finding your dream designer gown to supporting girls’ futures, we believe in making every step down the aisle one that makes a difference.

#DiscountBridal #SampleSales #DesignerGowns #weddingGowns #EndChildMarriage #responsiblewedding #sustainablegowns

👰🏻‍♀️ Amy Wai

In the words of @francescacampbell, one of our real brides:

“It honestly meant so much to find Brides Do Good and get my dream dress whilst also knowing that I am contributing to such a worthy mission. Sustainability was a huge consideration for every part of our wedding, but finding a dress that also 'did good' is more than I could have wished for! Thank you for your work and for making the experience so special too.""

We couldn’t be more inspired to continue to help brides find their pre-loved dream dress while supporting a meaningful cause. And the love doesn’t stop there – Francesca is now donating her gorgeous @sassiholfordbridal gown, giving another bride a chance to carry on her beautiful story. ❤️✨

�#BridesDoingGood #SustainableWedding #PreLovedDress #WeddingWithPurpose

💄@melissawood_hair.makeup
💇🏻‍♀️ @thegreyroom82 �📸 @weddingsbynicolaandglen
📍@belmondlemanoir
💐 @thebakingflorist

TOMORROW! Our #WhiteFriday #FinalSale is just around the corner, and we are looking forward to welcoming you to our beautiful Chelsea Boutique.

We prepared a special collection of over 100 designer wedding dresses starting at only £300. (Slide left for a sneak peek 🤗)

Don’t miss this unique opportunity for you do find your dream dress, and help #endchildmarriage.

Go to the link in bio to book your sale slot today!

#samplesale #weddinggown #preloved

Child marriage remains one of the most persistent and devastating forms of violence against women and girls. There is no #noexcuse . Nearly one in three women experience violence in their lifetimes, and for adolescent girls, one in four faces abuse by a partner

The statistics are even more heart-wrenching for adolescent girls—one in four faces abuse at the hands of a partner. No girl should be forced into marriage. No woman should live in fear. Together, we can break the cycle of violence and build a future where every girl has the freedom to choose her own path and live with dignity and safety. Let’s stand united for change.

#endchildmarriage #endviolenceagainstwomen #protectgirls

WHITE FRIDAY SALE IS HERE!

We’re thrilled to announce something extraordinary—the White Friday Final Sale.

Thanks to the overwhelming response to our White November Sale, we’re closing the month with one last special event. On November 29th, you’ll have the opportunity to find stunning designer gowns at unbeatable prices—all while making a meaningful difference.

Here’s What Awaits You:

- Over 100 exquisite designer gowns from just £300.
- White Friday Sale slots for only £10.*

Join us at our Chelsea boutique on November 29th to take part in this one-of-a-kind event.

Based on the success of our White November Sale, we are closing the month with White Friday! A limited sale that gives brides the chance to save big on their dream wedding gowns while investing in the futures of girls around the world. Join us on the November 29th White Friday sale at our Chelsea boutique, where you’ll find over 100 stunning designer gowns starting at £300!

 
#WhiteNovemberSale #BridalSale #DiscountBridal #SampleSales #BDGWhiteNovember #WhiteFriday”

We are only three days away from our special White November Sale—The only sale helping put an end to child marriage. Join us on the 14th and 15th of November to find a collection of designer wedding gowns under £500!

This year’s sale will help raise funds to support our ongoing work to protect girls, advocate for their rights, and provide them with safer futures free from harm. Together, we can create a world where every girl can thrive.

#WhiteNovemberSale #whitenovember #BridalSale #DiscountBridal #SampleSales #DesignerGowns #weddingGowns #BDGWhiteNovember

Discover designer wedding gowns at prices under £500! Only during our White November Sale!

Join us on November 14th and 15th for a two-day sale at our Chelsea boutique. Find the designer gown of your dreams and make a lasting impact on girls’ futures.

Go to the link in the bio to book your sale slot today.

#WhiteNovemberSale #whitenovember #BridalSale #DiscountBridal #SampleSales #DesignerGowns #weddingGowns

🎥 @jamessmithweddings
📸 @sagephoto_
👰‍♀️ @AmyCarey
🪄 @officiallafete

We are thrilled to announce White November, a limited sale that gives brides the chance to save big on their dream wedding gowns while investing in the futures of girls around the world.

Join us this November for a two-day sale at our Chelsea boutique, where you’ll find over 100 stunning designer gowns under £500!

Go to the link in the bio to book your sale slot today.

#WhiteNovemberSale #BridalSale #DiscountBridal #SampleSales #BDGWhiteNovember

We know that finding your dream wedding dress is more than just a shopping trip—it's a journey full of love, excitement, and a little bit of magic!

We’re all about helping you find that perfect gown while making a difference. Every dress you try on isn’t just about looking stunning on your big day; it’s also a chance to support initiatives that protect girls around the world. How cool is that?

We’ve seen so many brides light up in our boutique, surrounded by their best friends and family, sharing laughter and maybe even a few happy tears. It’s those moments that make the experience so special!

So, as you dive into this beautiful adventure, remember: we are here to help you say “yes” to your dream dress, and “yes” to making a positive impact. We can’t wait to help you find the gown that speaks to your heart! 💕👰✨

#BridesDoGood #DreamDress #LoveWithPurpose

📸: @withpassionandpurpose

Every 3 seconds a girl is married before age 18. Child marriage consequences are devastating for girls and entire communities.

On October 22nd, we attended Unlock Futures, a think tank event focused on protecting children and ending child marriage, organised by @thebicestercollection and @larocavillage, in partnership with @unitednations' Office on Violence against Children.

We were reminded that if we don’t protect girls, we’re not laying the groundwork for a peaceful and prosperous future. Shockingly, 13 million girls are married before the age of 18 EVERY YEAR, and this is happening globally!

As @nadalahdal and @payzeemalika, child marriage survivors, powerfully stated, this issue needs urgent action NOW. We remain committed to the fight for girls’ rights, and we invite you to join us.

#EndChildMarriage #UnlockFutures #DOGOOD #ActNow

For us, every day is #InternationalDayOfTheGirl, so we continue to celebrate by announcing that #BridesDoGood and Elizabeth Marsh Floral Design are coming together to launch the Petals of Purpose Bouquet!!

For every purchase, 5% goes toward ending child marriage and supporting girls’ education worldwide. 🌍💐 From dreamy blooms to pre-loved wedding gowns, Elizabeth Mash and Chantal Khoueiry, founder of Brides Do Good, prove that businesses can be beautiful and impactful. 💕

Want to bring some flowers home and learn more about this partnership? Head to our link in the bio!📋🤩

#PetalsOfPurpose #EmpowerGirls #InternationalDayOfTheGirl #WomenSupportingWomen #FloralsForACaus

We’re calling on every one of you to stand with us in support of girls around the world. While today is a global reminder, for us, every day is #InternationalDayOfTheGirl.

Our hearts go out to the girls who wake up each day facing the unimaginable—caught in conflict, missing out on education, and being denied the simple joys of childhood. It is hard to confront the reality girls are living through, but they’re the reason we do what we do at #BridesDoGood.

Every girl deserves the chance to grow up safely, to learn, and to dream without fear.

Every time a bride chooses Brides do Good, she’s helping create that reality for girls who need it most. It’s one small choice that can create a ripple of change—for her, for them, for all of us. Today, we recommit ourselves to ensuring that no girl is left behind

Image Credit:
@plan_uk
@planinternational

Find your dream pre-loved wedding dress and make a difference for girls around the world! 🌍💫

In celebration of International Day of the Girl, we’re thrilled to introduce our newest recommended supplier: Brides Do Good 👰🏽‍♀️👰🏻👰🏿‍♀️👰🏼 💪💕

Did you know that every day, 38,000 girls are forced into marriage, often losing their chance at education and a bright future? Brides Do Good is changing that. By connecting the wedding industry—an industry rooted in love—to this important cause, they offer you the chance to look good and do good ❤️

✨ Ready to create an even bigger love story? ✨

Book your appointment in October using code VIPRMW and receive 10% off your chosen designer dress. Let’s make wedding dreams come true while empowering girls around the world! 🌸

Follow @BridesDoGood for updates on new arrivals and their inspiring impact 💕 This offer is valid until October 31st at 23:59 GMT.�

Image Credits:
@plan_uk
@hev.matthews
@natalie_pluck

#InternationalDayoftheGirl #BridesDoGood #RockMyWedding #PreLovedWeddingDress #EmpowerGirls #SayIDoToChange

Planning a #ConsciousWedding has never been easier! 💍✨ At #BridesDoGood, you can enjoy a full bridal experience while making a real difference for girls worldwide. 🌍 Here’s what we offer:

✔️ An extensive collection of pre-loved designer gowns
✔️ Luxury dresses at up to 70% off
✔️ Personalised, private consultations
✔️ 1/3 of proceeds donated to empower girls globally

Ready to say yes to the dress and to make an impact? Book your appointment today and find your dream gown! 💖

📸: @withpassionandpurpose

#SustainableBridal #WeddingInspo #BridesForGood #MakeADifference

The magic of weddings is timeless... 👰🏻‍♀️ @tangychew and 🤵🏻@ricko266 are proof of that! Our beautiful #RealBride found her dream @oscardelarenta gown at #BridesDoGood, making her special day even more meaningful by supporting girls around the world. 💖 You can also start your conscious bridal journey today! Book your appointment online and help make a global impact while saying "I do." 🌍✨

Credits:
📸🎥: @aimeekphotography
📋: @weddingmoremallorca
💐: @floristeria.es.brot
👗: @oscardelarenta @brides_do_good
👔: @hawesandcurtisglobal
💄: @agirlsbeauty1
📍: @fincacomassema

#BridesDoGood #ConsciousBride #SustainableBridal #WeddingInspo #WeddingMagic

Looking for the perfect fusion of traditional craftsmanship and modern elegance? 💫 @yolancris has mastered that balance, and we’re thrilled to have some of their stunning dresses in stock! Every gown in our collection is handpicked for its beauty, but we’ve curated the *best* of preloved wedding dresses just for you at #BridesDoGood.

Which dress is calling your name? Let us know in the comments!👇
1️⃣ Ekaterina
2️⃣ Cedro
3️⃣ Carites

Don’t miss out—book your appointment now to be the first to try on these gorgeous pieces! ✨

#BridesDoGood #SustainableBridal #WeddingInspo #SustainableWedding #YolanCris

At #BridesDoGood, we offer you the chance to look and do good. We truly care about your bridal journey and we love making you feel special. That is why once you book your appointment, you will have 1 hour with one of our dedicated stylists.

Not only do 1/3 of our profits support charity projects working to support girls and end child marriage, but our dresses help combat fashion's impact on our planet, offering you a kinder way to wed.

📸: @withpassionandpurpose

#SustainableBridal #WeddingInspiration #SustainableWedding

Your #bridallook isn’t complete without the perfect 💍✨! Imagine the timeless elegance of Classic Pearl Drops paired with the stunning Mayfair Blue Sapphire. That's why we're thrilled to announce our dreamy collaboration between @brides_do_good and @fentonandco!

Here’s the best part: When you choose your #weddingband from Fenton, you’ll receive £20 off your boutique appointment to find your perfect #preloved #weddinggown at #bridesdogood. 👰💕

This partnership is a match made in heaven for brides planning a #consciouswedding with a positive social and environmental impact. 🌍✨ Fenton is one of the few jewellers globally to achieve B Corp certification, setting the gold standard for responsible practices.

Say "I do" to a wedding that truly makes a difference! #BridalStyle #engagementring #london #finejewellery

It is always heartwarming to see the #weddingphotos of our #realbrides and know we are part of a beautiful story. Sarah Holloway found this elegant @elbethgillis dress at #bridesdogood and helped make a difference for girls around the world 🌍💪.

This sculpted look is a signature of the South African designer. The pure sophistication of this dress shows how Elbeth Gillis masters the art of #quietluxury #bridal

Take a look at our website to find your dream #preloved dress.

At #bridesdogood we keep falling in love… This time it is with this one-of-a-kind gorgeous @isabelsanchiscostura gown. I mean… did you see this open back??

The Spanish designer never disappoints when it comes to creating statement dresses like this one. Unfortunately, we only hold this one, so if you have fallen in love as we have, book your appointment to try it on.

We always get new #weddingdresses in. When you book your appointment, make sure to let us know what you are looking for and we will make your experience even more special.

Can you imagine finding your dream dress while contributing to the development of girl’s education? Well… you are in the right place!

#bridesdogood is so passionate about creating a positive impact that we can’t stop sharing how we can help you find the perfect #preloveddress that supports charity projects working on #girlsempowerment and ending child marriage

If you follow us, you already know all that, but you may not know that our #chelsea boutique holds unique designer dresses ready to make your #weddingday even more special. Go to the link in bio to book your appointment.

📸 by @withpassionandpurpose

Did you know one wedding dress can fund 10,000 days of education for girls? With #BridesdoGood, your dress can help end child marriage and empower women. Each purchase or donation supports sustainable fashion and crucial charity projects.

Your Dress, Her Future. Join the movement.

Learn more and book an appointment at our London boutique via the link in bio.

#BridalStyle #SustainableWedding #SupportWomen #EndChildMarriage #prelovedweddingdress

Photo Credits:
Kate Holt/Plan International
Laura McNaught

WHY BUY NEW? // It's the same dress, but more expensive and less kind to the planet.

And the huge 🍒 on top? 1/3 of our profits fund charity projects working to #EndChildMarriage.

It's a no brainer, right?

OSCAR DE LA RENTA // Earlier this year we were lucky to receive a donation of couture @oscardelarenta dresses that took our breath away! ✨

The Fleur is a one of a kind statement corseted tulle ball gown with layers of ruffles and appliqué flowers. For the bride who wants to be remembered.

➕ 1/3 of our profits fund charity projects working to #EndChildMarriage. Do more with your wedding dress.

NEW ARRIVAL ALERT // We're thrilled to welcome the stunning Sassi Holford Riva dress to our collection! 👰‍♀️💕

This breathtaking gown combines timeless elegance with modern sophistication, perfect for brides looking to make a statement with a sleeve.

By choosing this gown from Brides do Good, you’re not only getting your dream dress, but also supporting sustainable fashion and empowering women and girls around the world. 💚

JUST LANDED // We love this one shoulder from British designer and fellow female entrepreneur @josephinescottlondon 💕

She's just arrived into the collection at the Brides do Good Boutique in Chelsea, and funds raised from her sale can help end child marriage and support women and girls worldwide.

Say "I do" to a better world with your wedding dress 💛

DISCOVER // the magic of sustainable elegance with Brides do Good! When you choose your dream wedding dress from us, you're not just stepping into a stunning gown—you’re making a positive impact on our planet and supporting women worldwide. 🌏✨

By purchasing from Brides do Good, you’re:
🌱 Reducing waste and promoting sustainable fashion.
🤝 Empowering women and girls through education and economic opportunities.
💍 Ensuring your big day is as beautiful for the earth as it is for you.

Join our mission to create a better future, one dress at a time. Say 'I Do' to sustainability and support! 💚

REAL BRIDE // Injecting some colour into a grey Friday with this repost from @Brides_Do_Good real Bride Evelyn and her husband David whose big day was big, bold and beautiful!

Photocredit: @johnsextonphoto
Dress: @catherine__deane by Brides do Good

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