Now you’re engaged, the fun begins! First on the list: finding THE dress. The one that’s flattering, that matches your style and, most importantly, that is within your budget.

The bridal offering if so wide that “where to find a dress?” can be a daunting question. At Brides do Good, we are on a mission to make wedding dress shopping as enjoyable as the big day itself, whether it’s in person at The Wedding Gallery in London or on our easy-to-browse website.

The Wedding Gallery

Calling all brides-to-be in London and its surroundings! We are now stocked at The Wedding Gallery, the first wedding department store in the world. Think 20,000 sq ft entirely devoted to the wedding experience in the heart of London, at 1 Marylebone Road.

Opened 7 days a week, The Wedding Gallery is the perfect place to try on our beautiful frocks with the help of a seasoned bridal consultant. You can browse our large selection of wedding dress styles and designs, from the ballgown to the mermaid silhouette, from wedding dresses with sleeves to gowns with sweetheart necklines.

A woman looks at a wardrobe with wedding dresses and men's suits

Your dress helps #endchildmarriage

From the moment you step into The Wedding Gallery, you’ll join our mission to end child marriage as £1 from each bridal appointment is donated to Plan International and Too Young to Wed projects to empower and protect girls worldwide.

This is in addition to the donation we’ll make from the dress you buy. The best designers in the world are represented in our curated collection, with up to two-thirds funding programmes against child marriage worldwide. Think discounted Galia Lahav 70% off, with £1,500 paying for a three-year Plan International girls’ rights and life skills training for young women in the Asyut region of Egypt. Or Maggie Sottero from £690, with £460 funding home visits to families with girls at risk of child marriage.

You can even make a day of it as The Wedding Gallery also stocks bridesmaid dresses, bridal jewellery and groomswear. With suppliers ranging from cake makers to stationers, it’s truly the perfect place to plan your entire wedding. Email us today to book your appointment. We’ll be waiting with champagne and styling advice.

Our easy-to-shop website

1/ opened 24/7

Our wedding-dress shopping experience fits around your busy schedule, not the other way round. Pour yourself a cup of tea and navigate our website 24/7. We have dozens of discount wedding dresses available online, from a size 6 to a size 18, many of them 70% off their original retail price.

2/  Complimentary delivery*

Once you've made your choice, go through our streamlined checkout. You’ll receive your gown, beautifully packaged, within two working days* to try on in the comfort of your own home.

3/ Straightforward and free* returns

And if you can’t quite make up your mind between two dresses, we’re here too. Take advantage of our free and easy returns process.  Just email us within 14 days of receiving your gowns, letting us know you’d like to return it and when so we can organise a courier for you.

*Select destinations only