Save up to 65% at this exclusive event featuring one of the world's leading luxury bridal brands.

Browse over 100 flattering styles for the modern, romantic and bold brides. With pieces ranging from classic and princess cut, to sexy silhouettes, all made from beautiful silk, tulle and lace.​​

Available sizes 6 - 18, prices range from £500 - £2,500.

Pronovias wedding dress


Secret Sale

1 - 8 October 2020

1 Lexham Mews, London

Everything You Need To Know.

But Shh Don't Tell Anyone.

A Secret Sale is the chance for you to shop  a large range from one of our designers at up to 65% off. During your private appointment your personal Bridal Stylist will be on hand to help, and we offer a bespoke fitting service too.

To make the most of this event it is very helpful to have tried on dresses before, have a good idea of what you want, and bring a trusted friend with you to advise.

Only the range advertised will be available to try during a Secret Sale. So to browse our general collection you can book a normal appointment.

To join us, just click on a booking link and select the Sale you want to attend.


Easy as pie (and just as good).

Make An Impact

At Brides do Good we believe in creating a fairer, more sustainable world. Our Secret Sales are no different.

For every £3 we make, we donate £1 to our Impact Partners working to empower young women and girls and end child marriage around the world.

Join us, and help make the world a brighter place for women with every step you take down the aisle.