My Big Sustainable Wedding

Updated: Oct 19

AS SEEN IN : Natural Mumma

Take Emily. Emily is a newly engaged bride-to-be living in the city. She wakes up in the morning and blends herself an oat milk smoothie, before hopping in the shower and washing her hair with a zero-plastic shampoo bar. She cycles to work, and drinks her mid- morning coffee from a bamboo reusable cup. After work, she stops off at a charity boutique to pick up a birthday gift for a friend, and places it in her natural, cotton tote bag. She heads out for cocktails, sipped through a reusable, metal straw. Later, she arrives home, collapses on the sofa, opens up her laptop, and starts scrolling through photos of brand new, glittering, wedding dresses online.

This is a dress she’ll spend thousands of pounds on, and wear only once. A dress that will contribute to a UK wedding industry worth over £10 billion. A dress that will eventually add to the £140 million worth of clothing that goes into landfill each year.

In some ways, the bridal dress is the last vestige of throwaway apparel in an increasingly sustainable fashion industry. For many, it’s understandable that brides-to-be fear compromising on style on their big day. But why should that mean compromising on their principles?

There are alternatives. Pioneering social enterprise Brides do Good funds programmes that empower young girls and educate communities in order to eradicate child marriage. They curate a unique collection of designer wedding dresses through global partnerships with brands and brides, and offer forward-thinking brides-to-be the chance to be part of a bigger love story, by donating up to two-thirds of funds raised through sales to charity projects.

Brides do Good provides a solution that retains all the glamour of your big day, and with the knowledge that you are not only combating a destructive cycle of consumption, but empowering girls around the world. The Brides do Good model is mobilising the power of the wedding industry for good, by asking brides to make a stronger choice. Offering high-end designer brands like Elie Saab and Vera Wang at affordable prices, and available in sizes from 4 – 30, Brides do Good offers brides the chance to afford to buy the dress of their dreams, and make the dreams of other girls come true.

Brides do Good’s charity projects work in areas where daughters are frequently seen as burdens due to continuing gender inequality, and early marriage as a solution to transfer the economic burden onto another. Patriarchal value systems, control and the notion of family honour can also drive the practice. These traditional practices often go unquestioned over generations. Bride do Good’s programmes educate and empower young girls and their communities, to create real and sustainable change.

Nowadays, brides are beginning to seek out sustainable and ethical wedding solutions for all parts of their big day. This year saw Princess Eugenie go