Find your dream dress in our curated collection of designer bridal gowns
Shop our life-changing dress in our permanent and pop-up stores
From the UK to Dubai, shop our wedding dresses with a purpose in our boutiques
Save girls from child marriage when you donate your wedding dress
End child marriage by 2030, one wedding dress at a time
We are always available at email@example.com if we haven’t answered your question(s) here.
1) Pre-owned dressesPre-owned dresses have already graced one wedding, and are ready to star in a new love story.
2) Customised dressesThese are pre-owned dresses that have been designed and commissioned by the original bride.
3) Sample dressesSample dresses come directly from designers or retailers, and haven’t been owned before.
Choosing a wedding dress demands knowing what shape best adorns your figure. We hope this guide is helpful:
A-line dressAn ideal for all brides, especially plus-sizes, as it elongates and creates a slimming silhouette. It also creates the illusion of curves on narrow frames with a cinched waist. The A-line has become somewhat synonymous with the Princess silhouette popularised by the iconic actress, Grace Kelly, who later became Princess Grace of Monaco.
Trumpet gownThough most flattering for tall, hourglass or slender brides, this wrap-style dress with sweetheart neckline can hide a few problem areas and create curves. With a trumpet dress, bridal belts and sashes can really help highlight your natural waist, accentuating (or even creating) an hourglass figure, while adding a personal touch to your gown.
Mermaid gownFitted at the waist and flaring from the knee, this body-hugging design is ideal for tall, slender brides or voluptuous brides wanting to show every curve.
Ball gownVersatile yet ideal for slender of pear-shaped figures. A drop waist and full skirt elongate the torso and accentuate the waist. Topped with a sweetheart neckline, it creates and hourglass look. These designer wedding dresses are often beautifully elaborate works of art, with layered tiers, delicate embroidery, and intricate beading.
Sheath dressA timeless classic best for elongating petite and small-frame brides. Sheath wedding dresses are a versatile silhouette; this sleek style can feel modern, vintage, formal, semi-formal, or informal. It depends on the gown's design, and how you style it.
Cocktail & knee-length dressCocktail and knee-length dresses are usually worn by brides having informal weddings and destination weddings. These styles are a great option for a second dress to wear during the reception, as they allow a bride to move much more freely than any floor length gown. The bonus? You can re-wear your cocktail wedding dress on anniversary dates.
Tea-length and ballerina dressTea-length dresses have a skirt that extends just past the knees, ending at about the middle of the calf. This style is slightly shorter than ballerina length. The hemline of a ballerina-length skirt stops right above the ankle.
We’ve collected some of our favorite styles that easily coordinate with major wedding theme – to help you simplify the selection process.
Traditional & RomanticIf you want a traditional wedding with all the all of the classic details and rituals, one of these gowns could be a dream fit for you.
VintageVintage weddings are a celebration of old-fashioned elegance mixed with modern sensibility. Whether your wedding takes place on a rustic farm or in a historic home, we think you will love these pretty options.
RetroThis theme deserves a category all to itself. Nostalgic with a “wink”, this look is all about flirty, playful fashion with hints of 1950s and 60s style.
ModernModern weddings are possibly just as hard to define as traditional ones. No longer are modern wedding dresses simply stark white sheaths (although they can be). These gowns are very different from each other, yet all have an elegant edge.
BohoEmbracing a relaxed and laidback vibe, boho weddings love easy style. And these dresses certainly deliver a breath of fresh air with their flowy skirts and nature-inspired detailing.
SeasideWant to get married with the ocean breeze flowing through your hair and the sand in between your bare toes? These options are beautiful.
We don’t offer a try-before-you-buy service, sorry. This helps keep our running costs down so that we can give more to child bride charities. However, if the dress does not suit you, please read our Returns section below.
Take a look at the size chart provided to work out what would best fit you. All the sizes shown on our site are UK sizes.
We offer free deliveries to most countries including the UK and US. Click here to find our delivery costs and destinations.
Every dress is delicately wrapped and professionally packaged before being sent by tracked courier to help it arrive in the best and safest possible way.
Please note:- creases may develop in-transit- after trying it on, you may decide to alter your dress. Dresses that have been customised cannot be returned.
You are welcome to do so providing it’s in the same beautiful condition in which it was sent to you: no alterations, stains or tears. You have 14 days to return the dress to us.
You have two options:
* Use a courier service of your choice
* Use our own courier service. To do so, all you need to do is follow these simple steps:
THE 3-STEP RETURNS PROCESS
1) EMAIL US
Tell us within 14 days of receiving your dress that you wish to return it and why at firstname.lastname@example.org
2) AGREE A COLLECTION DATEThe courier will contact you with a collection date. If inconvenient, simply contact them and reschedule. Please have the dress ready in its box and write RETURNED GOODS at the top.
3) RECEIVE A REFUNDYou’ll receive your money back within 3 to 5 working days. This is on the basis that the dress is returned in the same condition in which you received it.
For full details, see our terms and conditions.
It would be too late to stop the order, sorry. You would need to return the dress to us and we will refund you the cost of the dress within 3 to 5 working days of receiving it, provided it is in the same condition from when you received it.
If it has been damaged, we will deduct a fee accordingly, and refund the rest. It may take 3 to 5 working days for the refund to be processed via the same method with which you paid. We will not refund the delivery cost, and won’t accept the dress if it has been altered, is in a non-saleable condition, or in any way different to how it was sent to you.
Please let us know by sending an email to email@example.com and we will cancel it immediately, and offer you a full refund.
Visa, MasterCard, and American Express credit and debit cards. All payments are processed through a secure checkout system provided by Stripe UK.
For now we can only accept payments in GBP.
By Visa, MasterCard, or American Express at checkout.
Yes. You are liable for any import duties, customs and/or local sales taxes, where applicable. On delivery of the dress you will be asked to pay the courier for any applicable fee. Unfortunately, we are unable to say what the fee may be as it varies from package to package.