The moment we have been waiting for has finally arrived! We have launched London's first sustainable and ethical bridal boutique, nestled in the heart of Fulham.

Since our annual Bicester Village pop-up raised over £50,000 for our charity projects we have been eagerly anticipating the opening of a permanent home for Brides do Good. As of the 7th November 2019, our London boutique has opened its doors to brides looking for a dress with the power to do good. The store is located inside the showroom presents, a unique concept store featuring a curated collection of independent designers.

Read on for a taste of just what to expect from an appointment with Brides do Good...

A Warm Welcome

Upon arrival, you’ll be welcomed into the store by our professional bridal team. If you’ve booked an appointment online, we will have asked you to provide some information in advance so that our experts can prepare a selection of dresses for you to try. If not, don't worry, our staff will carry out a brief consultation, confirming your size, preferred dress styles, silhouettes, and budget.

Appointments last for 120 minutes and our bridal consultants are on hand to help from beginning to end, to answer any questions you may have, and ultimately find your dream dress. Most importantly, we are here to make sure your time with us is as fun and relaxing as can be. 

A Stunning Selection

The next step is to browse our collection of gorgeous dresses and pick some out to try on. Our range includes a wide variety of styles and designers - including Pronovias, Caroline Castigliano, Savannah Miller and Vera Wang - in sizes from 4 to 30, with prices beginning at £400 and ranging up to £6,000. As always, up to two-thirds of every purchase will be donated to our global projects empowering and educating women and girls. Whilst some examples are available to look at on our website, we have plenty more in store and partner with new designers all the time. 

Now for the fun part - trying the dresses on! 

Whilst you’re being fitted, your friends and family are welcome to sit and wait in our comfy seating area - complete with sweets and a glass of fizz! Alternatively, they can peruse the other gorgeous products and brands in the store.

The Dream Dress

It’s time for the big reveal! When you step into "The One" it’s time for the celebrations to begin! Be sure to take lots of photos and soak up the excitement. 

But, if you don’t find what you’re looking for the first time around, second appointments at the Brides do Good boutique are completely free of charge. Just book a new date and time with a member of staff.

A Community that Cares

Each Brides do Good dress is part of a bigger love story that connects women across the world. Our charitable proceeds fund our projects that support safe education and work to end child marriage. But that's not all: your new dress is also part of a love story that continues with each new owner of the dress. After purchasing your dress, you’ll receive an email containing all the bits and pieces you need to know, including a unique Love Note from the previous owner.

Together, we can create a community of empowered women, empowering girls around the world. 



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